Step Up Your Sneaker Game: The Ultimate Guide to Air Jordans

Sneakerheads, fashion aficionados, and basketball enthusiasts alike know that Jordans are more than just shoes – they’re a cultural phenomenon. For decades, these legendary kicks have transcended mere footwear, becoming symbols of athleticism, innovation, and cultural significance. Read on to learn more about their history, design evolution, and some tips on how to style them. 

Origins

Nike unleashed their game-changing Air Jordan 1 in 1985. Imagine this: Michael Jordan soared through the air in these groundbreaking kicks during the 1984-85 NBA season. Instantly, they became a symbol of athletic prowess and style. You might have heard the urban myth that the NBA banned these sneakers for their flashy colours, and MJ racked up fines every time he wore them on the court. Well, turns out, that’s only partially true. It was another model, the Air Ship, that got the league’s attention. But Nike ran with the myth, turning it into a narrative of rebellion and individuality. 

The Jordan Brand, a division of Nike, emerged as a powerhouse in the footwear and apparel industry. Beyond basketball, the brand’s influence reached into every corner of culture, from fashion collaborations to sports like golf, soccer, and baseball. It’s no surprise, considering MJ’s eclectic interests – he’s not just a basketball icon but also a golf aficionado and former baseball player. 
Fast forward to today, and this brand’s legacy is stronger than ever. With over 30 unique models released since the Jordan 1s, the brand has solidified its place in sneaker history. And it’s not just MJ rocking these kicks anymore; NBA stars like Russell Westbrook, Zion Williamson, and Luka Dončić are lacing them up on the court too. 
In 2018, Paris Saint-Germain shook up the soccer world by partnering with Jordan Brand, marking the brand’s first foray into the beautiful game. The creative minds behind the designs – icons like Tinker Hatfield and Virgil Abloh have all left their mark on the legacy of these sneakers. 

Low vs. High Tops

The beauty of Air Jordan 1 low top sneakers is that your feet are free to move and flex with every step you take. Without that extra bulk around your ankles, your muscles can get into the groove, providing dynamic support as you go about your day. With approximately 20 bones involved in every movement of the foot and ankle, it’s like a symphony of motion happening with each step. Plus, ligaments keep everything in place, ensuring your feet stay strong and stable no matter where life takes you. 

Some folks believe that wearing low-top Jordan 1 sneakers increases the risk of injury, especially during intense physical activity. But whether you’re rocking low-tops or high-tops, injuries can happen. It’s all about finding what works best for you and your body. For many athletes, low-top sneakers are the preferred choice, offering that extra freedom of movement that can make all the difference on the court or field. 
Air Jordan 1 low tops have been gaining popularity for their lightweight feel and unrestricted movement. This allows your feet to dance freely with every step. 
On the other hand, high-tops are the heavyweights of ankle support when it comes to sneakers. With laces that reach up to the ankle bones, these shoes provide a level of support that’s hard to beat. High-tops excel in this department, offering a snug fit that keeps your joints in check while still allowing for fluid motion. By adding that extra layer of flexibility to your movements, they can help reduce the risk of injuries, especially in high-impact sports. 
Some say that high tops restrict blood flow and increase the likelihood of ankle injuries. However, it’s all about finding the right balance. When shopping for high-tops, you should prioritise flexibility and freedom of movement above all else. After all, the last thing you want is to sacrifice comfort for support. 

How Do You Style Jordan 1s?

Whether you’re hitting the streets or hitting the dance floor at a party, the Air Jordan 1 model is a canvas for your style. First, finding the right pair can make or break your look. Opt for tapered pants that sit just right on the top of the tongue of your sneakers. You want a fit that’s snug but not too tight, with just the right amount of stack at the bottom. 
And while we’re on the topic of pants, don’t be afraid to experiment with baggier styles too. Think stylish options like Dickies work pants or slouchy trousers for a laid-back vibe that still packs a punch. If you’re planning to show off those ankles, make sure you’ve got the right socks to match. Stick to classic black or white crew socks to keep the focus on your kicks. 

When it comes to keeping your Jordans looking fresh, remember that a little wear and tear only adds to their character. Don’t stress about keeping them spotless – embrace the natural patina that comes with each wear. And if you’re feeling adventurous, why not switch up the laces for a pop of colour? It’s an easy way to give your kicks a personalised touch without breaking the bank. 

Popular Collaborations

Air Jordans have seen some incredible collaborations over the years, each bringing a unique twist to the iconic silhouette: 

• Dior: Known for its luxury touch, the Air Dior collaboration introduced a high-end interpretation of the classic sneaker; 
• UNDFTD: This collaboration with Los Angeles-based brand UNDFTD gave birth to a limited-edition olive suede shoe inspired by the MA-1 flight jacket; 
• Off-White: Virgil Abloh’s Off-White brought a DIY-design mentality to these sneakers with exposed stitches and unique branding elements; 
• Eminem: The rapper put his stamp on them with exclusive releases, including the blacked-out ‘Carhartt’ 4 featuring his signature reverse “E” logo; 
• Travis Scott: Travis Scott’s collaborations with the brand produced standout sneakers like the reverse Swoosh Air Jordan 1 ‘Mocha’ and the Jordan 4 ‘Cactus Jack’; 
• Union LA: This streetwear store collaborated with the brand on modern classics; 
• Supreme: Supreme’s partnership with Nike extended to Jordan Brand, resulting in iconic releases like the trio of Air Jordan 5 silhouettes featuring “94 PE” stitching; 
• KAWS: Artist Brian “KAWS” Donnelly’s Air Jordan 6 silhouettes featured a pared-back design with a unique glow-in-the-dark translucent outsole; 
• Drake: The OVO umbrella gave birth to exclusive releases, including the Raptors-themed Air Jordan 4 and the Trunner LX celebrating the opening of the brand’s Toronto store.